Bio

Noopur Pathak works as a Consultant and Media Editor at INNOVATION ROOTS. She leads the strategic partner accounts and acts as Media Editor for innoroo.com. She is a powerful business growth driver whose entrepreneurial instincts and clarity of vision has carried the organization through rapid and continuous growth.

She has extensive Digital Marketing experience, in helping organization drive online visibility and generate leads that have resulted in new business growth online and beyond. She is also an active public speaker and participated in various Agile Community events over the last 3 years.

As a Digital Marketing Trainer, Noopur has developed and delivered workshops in different B-schools including Christ University, Bangalore, in the areas of, Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, LinkedIn Sales and Email Marketing. Her experiments of mixing Agile Practices and Startup ways to Digital Marketing are resulting in wonders, which she is willing and happy to share with the community.

A Poet by heart, Noopur always carried her passion to write wherever she had been, and is hard at work on her first book.

Session Overview

Evolution of Digital Marketing has been one of the defining moments; and it has realigned the marketing strategies of many small, medium and large companies. The trends of Digital Marketing are ever changing and combining it with Kanban best practices can make it much more optimized, refined and calculative. Kanban for Digital Marketing beginners is a great way to stay in the game by keeping cross-team transparency, increased collaboration and productivity, and understanding power of WIP limits for critical campaigns to achieve desired results. Let’s make digital marketing campaigns Agile from the beginning!