Bio
With over 16 years of experience in software development, testing, quality assurance and consulting, Divya is currently leading Standardization and Agile consulting globally for Epsilon. Having worked on diverse domains such as Wireless, Automotive and Digital media marketing, She possess extensive knowledge on different quality standards, tools and Project Management.
Session Title
Crafting Precious Jewellery with Kanban
Overview
This case study presents the interesting implementation of Kanban for the Marketing team of one of the largest retailers of Diamond Jewellery. The journey involved building awareness on the methodology with training, piloting with smaller increments and using tools and automation to achieve process efficiency.
This study also presents the way principles of Kanban are applied in creative development to achieve goals as well as addressing challenges of Prioritization, Visualization and Transparency. Samples of workflow optimizations and customized boards and dashboards to enable creative framework is included in this presentation. With this case study the key takeaway is to understand that Kanban can be applied to the creative world to achieve faster time to market and predictability.